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How to use WooCommerce product filters for a better user experience and increased sales

As your WordPress Web shop grows, so will your product catalog. It is common for stores to offer hundreds of different products for sale. With such a wide range of products, it can be difficult for customers to find exactly what they are looking for.

This is where WordPress WooCommerce product filters come in handy. Using this filter feature, customers can browse through your products based on their preferences.

In this blog post, we will cover how product filters work in WooCommerce and why it is wise to use them. Then, we will discuss some of the most effective plugins to add product filtering to your WordPress website. Let's get started!

Check out our video tutorial for the most effective WordPress plugins for WooCommerce product filters. What is the purpose of these filters? It is essential for any online store to have search functionality. Without this feature, users have to scroll through pages to find what they need.

If you have an online store, it is important to offer customers the ability to filter products by certain characteristics. Think of features such as color or size. This is especially relevant for business owners using the WordPress platform.

Using WordPress, you can easily add product features to your shop. With the WooCommerce plugin, you have the ability to create as many product attributes as you want and categorize them into unique properties. For example, if you add the attribute "Color" to your store, you can specify various color options.

It might be better to use a WordPress plugin for product filters instead of the mentioned option. This plugin offers more customization options and advanced filter functionality.

Regardless of which tool you decide to use, it is important to add all available features of your product. Features play a crucial role in using an effective product filtering tool. Without a detailed product taxonomy, customers will not be able to take advantage of the filtering options you offer them. Therefore, make sure you use the right WordPress plugin or tool to add these features.

Why should you use filters for products in WordPress WooCommerce?

One of the most important elements for a successful online store is the user experience (UX). By providing a pleasant shopping experience, you can increase conversions and retain customers.

If you want to improve your store, adding product filters to your website is a smart idea. This will allow customers to easily browse through your catalog and find products that meet their specific preferences. Using WordPress, you can add these filters e

For many WordPress users, it is useful to have product filters. These filters allow users to specifically search for products in certain sizes or colors. That way they don't have to browse the entire catalog, but can view only the items that meet their criteria.

WordPress offers the ability to add product filters to your online store, making it easier for users to browse through your assortment and find exactly what they are looking for. Not only does this improve the user experience, it can also increase sales and encourage repeat orders.

The top 8 WordPress plugins for filtering products in WooCommerce

There is a wide selection of WordPress plugins for filtering products in WooCommerce. This article will discuss both paid and free options and explain what makes each plugin unique. Let's get started right away!

1. WordPress Plugin for Advanced AJAX Product Filters.

The WordPress Plugin for Advanced AJAX Product Filters allows customers to filter products based on different attributes, price, custom taxonomies and tags. This handy plugin allows you to add a filter sidebar to your store, which can be fully customized to the style that suits your website.

Using this WordPress plugin, it is possible to provide users with visual cues to help customers better understand what kind of product features are available. You have the ability to add color swatches, check boxes, icons and even price sliders to your website.

In addition, the WordPress plugin includes several widgets for product filters that you can add anywhere on your website. You have the ability to combine widgets and adjust the order depending on which filters you want to prioritize the most.

Finally, the advanced AJAX product filters work seamlessly with various page builders, such as Divi and Elementor, that are compatible with WordPress.

Key features:

Cost: The standard Advanced AJAX Product Filters plugin is free of charge and includes all the features discussed. A premium version is also available that adds additional filtering capabilities. Licensing prices start at $44 per year.

2. WOOF - Product filter for WooCommerce.

WOOF - Product Filter for WooCommerce (or WOOF for short) is an easy-to-use product filtering plugin. With this handy tool, customers can use filters to sort products based on price, categories, attributes, tags and custom taxonomies. It is an ideal plugin for developers.

Using the WordPress plugin, you can easily add the desired filters to your website. This can be done using shortcodes or widgets. Moreover, you can choose from various filter options, such as checkboxes, radio buttons and drop-down menus.

The free version of WordPress lacks the ability to add images and other visual elements to menus for filtering. Fortunately, the WOOF plugin makes it easy for developers to add new filters thanks to its API. In addition, WOOF offers some unique features that other product filtering plugins do not. For example, users can dynamically display the number of results when adding filters.

Key features:

Cost: The plugin WOOF - Products Filter for WooCommerce is available in a free version. A premium version is also available with additional filters and functionalities. Prices start at $39.

3. YITH WooCommerce AJAX Product Filter is a popular plugin offered by YITH, a leading vendor of WooCommerce plugins. This tool allows you to easily and quickly add a product filter to your WordPress webshop. YITH WooCommerce AJAX Product Filter allows you to add a sidebar or horizontal bar with filters to your online store. The plugin offers many customization options, so you can tailor the filter to the specific needs of your customers.

In the sidebar of your WordPress website, you can add several options to easily filter products by properties, categories, tags, price and reviews. In addition, you can allow customers to sort items based on discounts, allowing you to sell more products with attractive offers.

Since we are talking about a WordPress plugin that uses AJAX, the product selection is automatically updated without customers having to submit a search query or reload the page. This allows users to perform multiple searches faster.

Using this WordPress plugin, you can customize the filters in your store to match the design of your website. Many different style options are available. In addition, you can use shortcodes to create multiple presets for product filters and site-specific configurations in your store.

Key features:

Cost: The YITH WooCommerce AJAX Product Filter plugin has a free version with limited features. However, we recommend using the premium version, which is available from $89.99 per year.

4. WordPress Plugin for Product Filters.

The WordPress Plugin for Product Filters, developed by Barn2, is designed to add advanced filtering capabilities to WooCommerce. The intuitive drag-and-drop filter builder allows merchants to easily create custom filters for their products. The Barn2 team designed this plugin by analyzing product filters from the world's most successful e-commerce sites and applying these techniques to WooCommerce for the first time.

WordPress is a useful and customizable tool that allows you to improve the product filters of any WooCommerce store. This ensures that customers can easily find the products they are looking for, which can result in higher sales and customer satisfaction.

Key features and functionalite

Costs for WooCommerce Product Filters licenses range from $79, depending on the number of websites and whether you choose an annual or lifetime license. In addition, they also offer a 30-day money-back guarantee.

5. WordPress Plugin for Product Filtering

The WordPress Plugin for Product Filtering is a high-quality tool that uses AJAX filtering to enable your customers to easily browse your catalog. This plugin allows you to filter products based on price, category, availability, discounts, reviews and custom taxonomies.

Using the Product Filter for WooCommerce plugin, you can easily create multiple filter settings using a handy builder. These filters can be placed anywhere you want on your website, and you can customize them all to your own unique style. With this plugin, you can optimize your WordPress website for a better user experience and higher SEO ranking.

The WordPress plugin provides support for various filter elements, such as icons, colors, images, check boxes, drop-down menus and sliders. Users can use these elements to refine their search and specifically search for desired items.

Key functionalities:

Cost: Product Filter for WooCommerce licensing prices start from $19 for a period of six months.

6. JetSmartFilters is a high-quality WordPress plugin specifically designed to work seamlessly with Elementor and the Block Editor. However, if you use a page builder other than Elementor, you can skip this plugin.

The WordPress plugin adds additional functionality to Elementor or the Block Editor. These functionalities include various filters, such as date added, tags, categories, attributes and more.

Using JetSmartFilters, customers can view search results without reloading the page. In addition, the number of items that meet the filters is displayed, giving users an overview of the available options. All this is possible thanks to the WordPress plugin JetSmartFilters.

This plugin is compatible with another handy tool called JetStyleManager, which allows you to set filter styles through the Block Editor in WordPress. Using JetStyleManager, you can easily adjust colors, font size and other aspects.

Key features of WordPress:

Fees: Using JetSmart plugins requires a subscription. An annual subscription with all the trimmings costs $130 per year and provides access to a wide range of plugins, including JetSmartFilters.

7. Product Filter for WordPress

The Product Filter for WordPress is a free and paid plugin specifically designed to work with Elementor and function independently. Using this plugin, you get the ability to use a drag-and-drop builder to put together any filter you want, with the layout of your choice.

Using this WordPress builder, it is easy to customize the visual aspects of the filters in your online store. The premium version of the plugin allows you to experiment with different elements such as images, skins and customizable loading animations.

The WooCommerce Product Filter plugin allows customers to easily filter products by various criteria such as category, tag, attribute, price and date added. Adding filters is easy using the unique shortcode that is automatically generated for each filter you create. This plugin is compatible with WordPress and can help improve the search engine optimization (SEO) of your website.

Key functionalities:

Cost: the WordPress plugin has a free version with all the features listed. A premium version is available for additional filters and styling options. Licensing prices start at $49 for one website.

8. Filtering everything

With the Filter Everything plugin, you can not only filter WooCommerce products. This plugin also allows you to add filters for all WordPress content, such as posts, pages and custom post types.

Using this WordPress plugin, it is possible to filter products by various properties, such as categories, tags, custom taxonomies and fields. In addition, you can also filter by discount status and shipping class, and much more.

You have the option of turning AJAX filtering on or off, depending on your preference. If you turn this feature off, clients will have to refresh the page to view the results of their searches. This is useful if you are using WordPress.

One downside of this WordPress plugin is that it does not offer many different style options. The default filter styles are minimalistic and look good with most online stores. However, if you want to customize the filter styles further, you will have to use CSS.

Highlights:

- Advanced functional

Cost: the basic version of the plugin includes all the features mentioned earlier. If you decide to purchase a premium license, you get support for most WordPress page builders and advanced search engine optimization (SEO) features. Prices for premium licenses start at $40 for a six-month period.

Product filtering is essential for large online stores using WordPress. Providing customers with the tools to easily navigate an extensive product catalog is critical. If you don't provide this capability, you run the risk of customers not finding what they are looking for and possibly even shopping with your competitors.

For your products, WooCommerce provides a powerful system for classifying your products. But if you want to add advanced filtering capabilities to your store, you need to use a plugin. Each plugin has a different way to apply filters, so it's recommended to check out our recommended picks and test the one that offers the features you need.

Are you unclear about how to use WooCommerce product filter plugins? Don't hesitate to ask your questions in the comments below!

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Jeremy Holcombe is a Content & Marketing Editor at Kinsta. In addition to his work as a WordPress web developer and content writer, he also enjoys the sea, golf and movies. Jeremy also experiences the challenges that come with being tall.

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